ConnexYou
A Strong Digital Heartbeat: the Pulse of Success in a Connected World
From website design and management, including unique features and functions, to apps that facilitate our clients’ communications goals, MarCom Group’s team of developers, designers, and database specialists are experts at providing solutions developed with federal hiring processes, laws, and regulations in mind to meet needs and exceed expectations.
An excellent example is our innovative solution to improve the recruitment process: ConnexYou, a proprietary, web-enabled platform that offers clients an automated means to build and maintain an engaged talent pool. Via a link on their website and/or advertising, clients invite potential applicants to subscribe to ConnexYou with their email address, desired occupation, and preferred work location. Additional related information (e.g., career and education level) and preferences may also be collected, though Personally Identifiable Information (PII) is avoided. Once in the database, the potential applicant’s information is available to the client’s recruiters, who may use the search feature to identify desirable candidates, then utilize another feature to contact them directly.
Meanwhile, the subscriber’s profile is also now available to an algorithm built on machine-learning principles that matches them to the client’s Job Opening Announcements (JOAs) posted on USAJOBS, the federal government’s employment site. Fueled by a daily data feed from USAJOBS, the ConnexYou algorithm runs every night, comparing data sets, matching subscriber preferences—occupation, location, and/or other criteria—to the latest open JOAs, and triggering the automatic delivery of thousands of emails per week to subscribers. ConnexYou can also be utilized to deliver, for example, custom job fair announcements with links to an event registration landing page to groups of potential applicants.
Since 2012, ConnexYou has proven to be a highly effective tool for advancing the recruitment and hiring process for Air Force Civilian Service (AFCS), helping them to effectively engage with more than 275,000 subscribers to fill thousands of open positions each year. In March of 2024 alone, ConnexYou delivered 2,050,000 emails to interested subscribers.
A fully branded ConnexYou is available to MarCom Group clients. Reach out to us if your organization could benefit from:
- Automated delivery of personalized emails matching candidates with your open JOAs to keep your organization top-of-mind in their career search.
- Building pools of occupation and location-specific candidates and recruiter access for data mining and personalized recruiting.
- Integration on your career website with customized functionality and fully configurable implementation, compliant with section 508, FISMA, and NIST protocols and requirements.
- Using system data to analyze ROI on current or past recruitment activities to inform future planning and budgeting.
