Strategy, Research, and Analytics
A Good Plan Makes a Difference. A Great Plan Does More!
Creating a strong strategic communications plan is key to the success of every outreach initiative developed under it. A comprehensive Communications Plan (Comms Plan) is key to our clients’ success and is thoughtfully prepared and refreshed annually, detailing strategic and tactical initiatives designed to meet their outreach and recruitment goals.
The Comms Plan describes client challenges and defines their goals, and guides all communications activities, animates message development, establishes timelines, sets budgeting parameters, and informs analysis of results. The plan provides:
- A strategy for integrating branding and communication tactics with workforce planning and recruitment activities.
- Review and analysis of the effectiveness of past initiatives.
- Details new communication recommendations and innovative tactics.
- Parameters for measurement of success and Return on Investment (ROI).
Additional research into market perceptions, new messaging opportunities, new target audiences and/or preferences, and new tactics may be recommended during annual plan updates. MarCom Group Comms Plans typically include:
- A brand SWOT analysis: Strengths, Weaknesses, Opportunities, Threats.
- An employment marketplace overview and analysis of the competitive landscape.
- A strategic Omni-Channel media plan with budget recommendations.
- Reviews of advancing technology and tools.
Comms Plans also include a thorough analysis of target audience demographics, psychographics, and other key insights into understanding their perceptions, preferences, concerns, and motivations. The insights gained influence all elements of communication planning, perhaps most importantly, the messaging strategy we recommend for ongoing marketing and outreach initiatives.
Once the finished Comms Plan is approved it becomes the roadmap for preparing creative and supporting marketing materials, future investment, planning, and success. Whether your focus is brand development or recruiting the best and brightest to add to your team, MarCom Group is ready to deliver solutions that drive results.
