MarCom Group Inc. is an award-winning full-service marketing and advertising agency. We specialize in strategic communications and creating employment brands, messaging, highly creative digital solutions, and complete meeting and event management services for our government and commercial clients, as well as developing media and advertising plans and executing those plans. Of the Top 25 Advertising Agencies in the Washington DC market, MarCom Group stands at #9 this year and is growing up the list each year. We are proud to note that we are also a Woman-Owned Small Business (WOSB).

Job Description

The Media Planner/Buyer will develop and implement media strategies and plans for MarCom Group and clients as assigned.

Supervisory Responsibilities

• The Media Planner/Buyer position does not supervise other employees.

Duties and Responsibilities

• Research client needs and provide insight into advertising opportunities.
• Responsible for media planning, negotiation, and buying for our clients, as directed.
• Determine the best strategic media mix given the nature of the target audience, client’s business objectives, budget, creative imperatives, and preferred advertising media.
• Monitor performance of client advertising campaigns, suggesting optimization, and reporting results, working closely with data and market analyst team.
• Stay up to date with the current media landscape and latest media trends.
• Build and maintain relationships with our clients and with advertising and media platforms.
• Work with Account Managers and Creative Directors to present media plan recommendations to client teams.
• Support Media Team as needed or assigned.

Knowledge, Skills, & Abilities

• Strong knowledge of all existing media, including TV, radio, streaming services, digital, programmatic buying, social platforms, and emerging media options.
• Ability to use a variety of advertising analytics tools, databases, and spreadsheet programs to track and manage advertising campaigns.
• Negotiation skills: value-added, total cost, etc.
• Excellent interpersonal and communication skills.
• Good analytical and organizational skills.
• Effective at working under pressure and meeting tight deadlines.

Education & Experience

• Bachelor’s degree in business, market research, communication studies, marketing, or relevant field.
• Three to five years of experience in media planning and buying.
• Proven success at effective media planning, negotiation skills and buying acumen.
• Professional certification in Google and Meta, a plus.
• Experience with paid events and corporate sponsorships, a plus.

APPLY HERE